Which of the Following Statements Describes How Brand Equity Is

question 21

Multiple Choice

Which of the following statements describes how brand equity is affected by the increased role of sales promotion?

• A) Critics argue that trade promotions generally result in higher brand equity.
• B) Sales promotions do not contribute to the erosion of brand equity.
• C) There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity.
• D) There is strong agreement that any type of sales promotion activity detracts from brand equity.

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Definitions:

Statistical Test

A procedure used to determine whether the observed data significantly deviates from a hypothesis.

Inferential Statistics

A branch of statistics that infers properties about a population based on a sample of data drawn from that population.

Descriptive Statistics

Values that organize and describe the characteristics of a collection of data, sometimes called a data set.

Nonparametric Statistics

Nonparametric statistics refer to statistical methods used when data do not require a normal distribution, often utilized for analyzing ranked or ordinal data.