The Sales Promotion Tool That Critics Contend Is Most Guilty

question 124

Multiple Choice

The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is:

• A) sweepstakes and contests
• B) trade promotions
• C) frequent patronage programs
• D) event sponsorships

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Definitions:

Class Assessments

Various methods and tools used by educators to evaluate, measure, and document the academic readiness, learning progress, skill acquisition, or educational needs of students.

Correlated

When two or more variables have a statistical relationship and changes in one variable are associated with changes in another.

Motivated To Learn

A state in which an individual has a strong desire or willingness to acquire knowledge, skills, or understanding.

High Academic Performance

Achieving superior outcomes in educational settings, often measured by grades, test scores, and other evaluations.