Which of the Following Is a Reasonable Objective for Consumer-Oriented

question 61

Multiple Choice

Which of the following is a reasonable objective for consumer-oriented sales promotions?

• A) To obtain trial of a new brand
• B) To encourage off-shelf displays in major grocery stores
• C) To increase consumption of an established brand
• D) To enhance advertising and marketing efforts

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Definitions:

Preincorporation Subscription

An agreement by an individual to purchase shares in a corporation that has yet to be formed.

Six-Month

Relating to or denoting a period or term of six months, often used in the context of time-specific agreements or conditions.

Debentures

A type of debt instrument not secured by physical assets or collateral but backed only by the general creditworthiness and reputation of the issuer.

Unsecured Debt

Unsecured debt refers to loans or credits not backed by collateral, meaning the lender relies on the borrower's promise to pay back the debt.