Media Planning Is Not an Easy Task

question 80

Multiple Choice

Media planning is not an easy task.Each of the following explains one of the difficulties inherent in the process EXCEPT:

• A) insufficient information on audience figures
• B) inconsistent terminology
• C) difficulty in measuring the effectiveness of a medium
• D) indifference of creative directors to the type of media chosen

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Definitions:

Notes Payable

A liability representing a loan or promissory note that a company must repay to the lender at a future date.

Prepaid Insurance

An asset account representing insurance payments made in advance of the period covered by the payment, to be allocated as an expense over time.

Salaries Expense

The total amount paid to employees for services rendered during a specific period, reported on the income statement.

Journalize

Journalize is the process of recording financial transactions in the chronological order of their occurrence within the journal in accounting.