What Advantage Does Distribution of Coupons Through Direct Mail Have

question 23

Multiple Choice

What advantage does distribution of coupons through direct mail have over other forms of coupon delivery?

• A) Targeted to specific geographic or demographic segments
• B) Lower cost
• C) Lower redemption rate
• D) Most users of direct mail coupons are non-users

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Definitions:

External Publics

Groups or individuals outside of an organization that can be affected by or have an effect on the organization's objectives and actions.

Digital Analytics

Tools that allow collection, organization, and analysis of online data.

Organizational Clarity

The degree to which an organization's goals, roles, and responsibilities are clearly defined and understood by its members.

Employee Interests

Pertains to the concerns, priorities, and well-being of an organization's workforce, including job security, working conditions, and professional development.