Which of the Following Promotion Tools Is Less Likely to Be

question 71

Multiple Choice

Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial?

• A) Sampling
• B) Loyalty programs
• C) Instant coupons
• D) Mail-in refunds and rebates

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Definitions:

Indifferent

A state of having no preference or being neutral between two or more choices in decision-making scenarios.

Equity Market

The marketplace where shares of companies are bought and sold, facilitating capital raising for listed companies and investment opportunities for buyers.

World Equity

Investments in equities or stocks from companies all around the globe, aiming to achieve diversified global exposure.

Future Rate

An anticipated interest rate or exchange rate in financial markets that is expected to prevail in the future, as opposed to the current or spot rate.