The Market for Cereal Seems Saturated,but Still Cereal Companies Continue

question 76

Multiple Choice

The market for cereal seems saturated,but still cereal companies continue to develop new offerings.Which of the following best explains why Quaker found it necessary to develop and market red and green coloured Cap'n Crunch for the Christmas season?

• A) Consumer's novelty-seeking behaviour
• B) To satisfy a physiological need
• C) To broaden the marketer consideration set
• D) To balance any product deletion

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Definitions:

Range

The difference between the highest and lowest scores in a distribution.

Median

The middle score in a distribution; half the scores are above it and half are below it.

Critical Thinking

The process of methodically analyzing and judging an issue to conclude.

Round Numbers

Round numbers are numerals that are typically whole and end in one or more zeroes, making them easier to understand, remember, and use in calculations or comparisons.