Which of the Following Statements About the Proliferation of New

question 77

Multiple Choice

Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true?

• A) Consumer product companies are launching fewer new products each year.
• B) Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products.
• C) Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982.
• D) Many retailers require promotional deals such as discounts and allowances just to handle a new product.

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Definitions:

Behavioral Segmentation

The division of a market into groups based on consumer knowledge, attitudes, uses, or responses to a product.

Retail Store

A business establishment that sells goods to consumers, typically in small quantities for personal use.

Usage Rate

The quantity consumed or patronage (store visits) during a specific period. Frequency marketing focuses on usage rate.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or loyalty.