When a Brand Moves to the _________ Stage of the Product

question 126

Multiple Choice

When a brand moves to the _________ stage of the product life cycle,advertising is primarily a reminder to keep consumers aware of the brand.Consumer sales promotions such as coupons,price-offs,premiums,and bonus packs may be needed periodically to maintain consumer loyalty,attract new users,and protect against competition.

• A) growth stage
• B) maturity stage
• C) decline stage
• D) early decline stage

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Definitions:

Return on Equity

A measure of financial performance calculated by dividing net income by shareholder's equity, indicating how effectively management is using a company’s assets to create profits.

Gross Margin

The difference between sales revenue and the cost of goods sold, representing the profit made before accounting for operating expenses.

Net Operating Income

The total profit of a business after operating expenses are subtracted from gross profit but before incomes and taxes are deducted.

Return on Total Assets

A financial ratio that measures the profitability of a company in relation to its total assets.