______ Ads Usually Have a Very Competitive CPM When Compared

question 20

Multiple Choice

______ ads usually have a very competitive CPM when compared to other media.

• A) Outdoor
• B) Radio
• C) Newspaper
• D) Magazine

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Definitions:

Discounted Payback

The period of time it takes for an investment’s cash flows, discounted at a particular rate, to cover its initial cost.

Discounted Payback Rule

A capital budgeting technique that determines the amount of time required for discounted cash flows from a project to repay the initial investment.

Pre-Specified Period

A defined time frame agreed upon or determined before the start of a certain process or event.

Discounted Payback Period

The time it takes to break even from an investment based on the present value of its cash flows.