Which of the Following Is NOT a General Characteristic of IMC

question 8

Multiple Choice

Which of the following is NOT a general characteristic of IMC?

• A) Competitive-oriented communication
• B) Unified communication for consistent message and image
• C) Differentiated communication to multiple customer groups
• D) Relationships fostering communication with existing customers

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Definitions:

Spurious

Lacking authenticity or validity in essence or origin; not genuine.

Association

Exists between two variables if the value of one variable changes with the value of the other.

Independent

Being self-governing or not influenced by external control, often describing a state of autonomy or self-reliance.

Qualitative

Pertaining to descriptions or distinctions based on qualities rather than on quantity or numerical values, often used in research to explore complex phenomena.