Philips Electronics Is Considering a Media Mix That Will Allow

question 44

Multiple Choice

Philips Electronics is considering a media mix that will allow for high exposure for its new flat screen television.A major concern of the company is that it maintains a favourable image in the market.Because of the nature of the medium,which of the following might lead to image problems if employed by Philips for its new television?

• A) aerial advertising and print advertising
• B) promotional product marketing and transit advertising
• C) product placement and Internet marketing
• D) Internet advertising, print advertising, and mobile billboards

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Definitions:

Gender Identity

The personal sense of one's own gender, which may or may not correspond with the sex assigned at birth.

Stigma

A mark of disgrace associated with a particular circumstance, quality, or person.

Androsexual

Being primarily sexually or romantically attracted to masculinity or men, regardless of one's own gender identity.

Gynesexual

An orientation that involves being sexually attracted to women or femininity, regardless of the person's own gender identity.