Which Support Media Should Be Employed If the Objective Is

question 14

Multiple Choice

Which support media should be employed if the objective is to associate the product with a very specific type of user and to appear as though it's really not being advertised at all?

• A) mall posters
• B) product placements
• C) advertising specialties
• D) in-flight advertising

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Definitions:

Common Culture

Shared beliefs, practices, norms, values, and symbols among a group of people that foster a sense of identity and unity.

Postmodernism

Is characterized by an eclectic mixing of cultural elements and the erosion of consensus.

Transmit

To send or convey something from one person, place, or thing to another, commonly used in the context of communication, diseases, or information sharing.

Subculture

A cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture.