The Aim of _____ Is to Establish and Maintain a Relationship

question 48

Multiple Choice

The aim of _____ is to establish and maintain a relationship with one's customers through personalized communication and customized product/service offerings.

• A) customized business relationships
• B) customer relationship marketing
• C) transactional marketing
• D) customer relationship management

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Definitions:

Inner Voice

The internal dialogue or stream of consciousness that reflects one's thoughts, beliefs, or internal monologue.

Superego

In psychoanalytic theory, the part of the personality that acts as a moral center, enforcing societal standards and ethics.

Libido

In psychoanalytic theory, it refers to the energy of the sexual drive as a component of the life instinct.

Freudian Theory

A set of psychoanalytic theories developed by Sigmund Freud that emphasize unconscious motivations and conflicts as the drivers of human behavior.