Many Business Magazines Are Sent Free to Individuals a Publisher

question 74

Multiple Choice

Many business magazines are sent free to individuals a publisher feels are appropriate members of a target audience and can influence purchases for products and services advertised in the publication.This is known as:

• A) primary circulation
• B) guaranteed circulation
• C) free circulation
• D) controlled circulation

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Definitions:

M2

A measure of the money supply that includes all elements of M1 (such as cash and checking deposits) plus "near money" like savings deposits, money market securities, and other time deposits, which are less liquid and not as easily converted to physical cash.

Depositors

Individuals or entities that place their money in a bank for safekeeping and earn interest over time.

M1 Money Supply

A measure of the money supply that includes all physical money such as coins and currency, as well as demand deposits and other liquid assets held by the public.

Checkable Deposits

Bank account balances that can be accessed using checks, debit cards, or electronic transfer, for the purpose of making payments.