When the Advertiser Allows Its Ad to Be Placed on Any

question 79

Multiple Choice

When the advertiser allows its ad to be placed on any page or position the publisher desires,it will be quoted a(n) _____ rate.

• A) custom placement
• B) run of paper
• C) preferred position
• D) open position

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Definitions:

Shaping

A technique in operant conditioning that involves reinforcing behaviors that are increasingly closer to the desired behavior.

Conditioned Response

A learned response to a previously neutral stimulus that has become conditioned.

Conditioned Stimulus

An original neutral stimulus that, following its connection with an unconditioned stimulus, starts to evoke a conditioned response.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without prior conditioning.