Which of the Following Statements About Clutter in Magazine Advertising

question 33

Multiple Choice

Which of the following statements about clutter in magazine advertising is true?

• A) Clutter is not really a problem at all in magazine advertising.
• B) Most magazines devote less than 30% of their pages to advertising so clutter is not really a problem.
• C) The clutter problem for a magazine increases as they become more successful since they attract more ad pages.
• D) Clutter is a more serious issue for magazines than it is for either television or radio.

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Definitions:

Discontinuous Change

Abrupt, non-linear transformations in development or processes that can significantly alter conditions or outcomes.

Lifespan

The maximum duration of life of a species, or the period during which an individual's physical and cognitive functions develop, mature, and decline.

Correlational Study

A research method that explores the relationship between two variables without attempting to establish a cause-and-effect link.