Sales Promotions Targeted to the Ultimate Users of a Product

question 23

Multiple Choice

Sales promotions targeted to the ultimate users of a product such as sampling,coupons,contests,or sweepstakes are known as:

• A) consumer sales promotion
• B) trade sales promotion
• C) direct marketing incentives
• D) strategic promotions

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Definitions:

Budget

An itemized forecast of an entity’s income and expenses expected for a specific period, usually showing how much money it intends to earn, spend, and save.

Donations

Voluntary transfers of resources, such as money or goods, to individuals or organizations without the expectation of direct return or compensation.

Spending Variances

Differences between the budgeted or standard cost amounts and the actual costs incurred.

Favorable

A term used in financial analysis to describe a situation, condition, or variance that leads to a positive outcome or better-than-expected results.