When the Advertiser Allows Its Ad to Be Placed on Any

question 79

Multiple Choice

When the advertiser allows its ad to be placed on any page or position the publisher desires,it will be quoted a(n) _____ rate.

• A) custom placement
• B) run of paper
• C) preferred position
• D) open position

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Definitions:

Outsourcing

The practice of hiring third-party vendors to perform tasks, handle operations or provide services that are either difficult to manage or outside the core business competency.

Morale

The level of confidence, enthusiasm, and discipline of a person or group at a particular time, especially in a workplace context.

Productivity

This is the measure of efficiency in which goods and services are produced, often evaluated in terms of output per time invested.

Top Management

The highest level of management in an organization, including positions such as CEO, CFO, and other senior executives.