Which of the Following Statements About Radio as an Advertising

question 44

Multiple Choice

Which of the following statements about radio as an advertising medium is NOT true?

• A) Radio is characterized by highly specialized programming that generally appeals to narrow segments of the population.
• B) Radio has evolved into primarily a local advertising medium.
• C) A radio commercial is ideal for long copy when detailed information is called for.
• D) Radio is a high cost medium relative to TV.

---

Definitions:

Inhibits

Describes the action of hindering, limiting, or preventing something from progressing or occurring.

Business Cards

Small cards printed with one's name, professional occupation, company position, business address, and other contact information, exchanged for networking purposes.

Meaningful Conversations

Engagements or discussions that have depth, relevance, and significance to the participants.

Event

An organized occasion such as a meeting, concert, or sports game, where people gather to participate in activities or discussions.