Which of the Following Is NOT a Benefit of Advertising

question 76

Multiple Choice

Which of the following is NOT a benefit of advertising on specialty networks?

• A) no large up-front commitment is necessary
• B) lower overall advertising rates
• C) consumer popularity enhances viewership numbers
• D) mass appeal of specialty programming fits shotgun approach to reach objectives

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Definitions:

Deferred Gratification

The ability to resist the temptation for an immediate reward and wait for a later reward.

Paycheque

A paycheque is a check issued by an employer to pay an employee for services rendered, typically on a regular basis like weekly or monthly.

Savings Account

A deposit account held at a bank or other financial institution that provides modest interest rates.

Meritocratic System

A system in which advancement in society is based on an individual's capabilities and merits rather than on family, wealth, or social connections.