Which of the Following Statements About Commercial Length Is True

question 27

Multiple Choice

Which of the following statements about commercial length is true?

• A) Fifteen-second spots are the most common commercial lengths.
• B) Spiralling media costs have resulted in advertisers preferring shorter commercials.
• C) Most advertisers believe that shorter commercials cannot deliver a message as effectively as longer commercials.
• D) Fifteen-second spots typically sell for about the same amount as 30-second spots.

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Definitions:

Least Objectionable Programming

A television broadcasting strategy aimed at attracting the largest audience by airing content that is least offensive to most viewers.

Controversy

A public disagreement or debate marked by differing opinions and, often, passionate expressions.

Politically Bland

Describing rhetoric, actions, or policies that are non-controversial, unexceptional, or lacking strong ideology.

Mass Advertising

The practice of promoting products or services to large, diverse audiences typically through media channels.