Cost Per Thousand Is a Measure of the ______ of a Particular

question 29

Multiple Choice

Cost per thousand is a measure of the ______ of a particular media vehicle.

• A) reach
• B) absolute cost
• C) relative cost effectiveness
• D) frequency

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Definitions:

Principal Diagnosis

The primary condition determined after evaluation to be the main cause of the patient's need for treatment or medical care.

Principal Diagnosis

The principal diagnosis is the primary condition determined after study to be chiefly responsible for a patient's admission to a hospital for care.

Principal Diagnosis

The main condition diagnosed at the end of a hospital stay or health care encounter that primarily motivated the treatment.

ATC

Average Total Cost, the sum of all costs divided by the quantity of output produced, a key concept in economics for understanding profitability at different production levels.