Why Do Advertisers Use the Image Transfer Process in Radio

question 33

Multiple Choice

Why do advertisers use the image transfer process in radio advertising?

• A) to take advantage of vivid musical messages to create images in the mind of radio listeners
• B) to make radio and TV commercials work together
• C) to transfer the image created by a radio commercial to the point-of purchase
• D) to create brand loyalty through the use of multi-sensory imaging

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Definitions:

Adjustments Column

Part of an accounting worksheet where entries are made to update account balances before preparing financial statements.

Retained Earnings

The portion of a company's profits that is kept or retained and not paid out as dividends to shareholders. Often reinvested in the business or used to pay off debt.

Income Summary Account

An account used to transfer the balances of temporary accounts to a permanent account at the end of an accounting period, summarizing revenue and expenses.

Closing Process

The procedure at the end of an accounting period where income and expense accounts are cleared out to start the new period with a zero balance.