_____ Is the Measure of the Number of Different Audience

question 64

Multiple Choice

_____ is the measure of the number of different audience members exposed at least once to a media vehicle.

• A) Frequency
• B) Reach
• C) Viewer number
• D) Exposure

---

Definitions:

Economic Disadvantage

A condition where individuals or groups have less financial resources and opportunities than others within a society.

Environmental Disadvantage

Situations where environmental factors contribute to lower health outcomes, economic instability, or reduced access to resources for certain populations.

Individual's Health

The state of physical, mental, and social well-being specific to a person.