Which Strategy Would Be Most Likely to Be Used by a Marketer

question 63

Multiple Choice

Which strategy would be most likely to be used by a marketer of dishwashing detergent?

• A) Continuous
• B) Share growth
• C) Flighting
• D) Pulsing

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Definitions:

Media Violence

The depiction of acts of violent behavior in various media forms, often debated for its potential effects on aggression and behavior in the populace, especially children.

Discrimination

Unfair or prejudicial treatment of people based on categories such as race, age, sex, or disability instead of individual merit.

Mental Image

The representation in a person's mind of the physical world outside that individual.

Counterconditioning

A therapeutic technique aiming to change the response to a certain stimulus by associating it with a new, more desirable behavior or response.