Media Planning Is Not an Easy Task

question 80

Multiple Choice

Media planning is not an easy task.Each of the following explains one of the difficulties inherent in the process EXCEPT:

• A) insufficient information on audience figures
• B) inconsistent terminology
• C) difficulty in measuring the effectiveness of a medium
• D) indifference of creative directors to the type of media chosen

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Definitions:

Iron-wire Lines

A technique in metalworking or ceramics decoration, where thin wires are used to create patterns or separate colors.

Sculpture

The art of creating two- or three-dimensional figures and forms by carving, modeling, welding, or casting materials.

Bronze Shaka Triad

A historical bronze sculpture or set of sculptures from Japan depicting Buddha Shakyamuni flanked by two attendants, showcasing Buddhist art.

Horyuji Complex

A historic Buddhist temple complex in Ikaruga, Nara Prefecture, Japan, known for its pagoda and main hall, representing some of the oldest wooden buildings in the world.