Unduplicated Reach Is

question 30

Multiple Choice

Unduplicated reach is:

• A) average reach multiplied by average frequency
• B) duplicated reach plus total reach
• C) total market coverage less duplicated reach
• D) total reach less duplicated reach

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Definitions:

Price

The monetary value attached to the purchase of a good or service.

Quantity

The quantity of a tangible or intangible product or service.

Curve Shift

A movement of the supply or demand curve to the left or right, indicating a change in the market conditions.

Movement Along

Changes in the quantity demanded or supplied resulting from a change in price, illustrated by a movement along a demand or supply curve.