_____ Is the Measure of the Number of Different Audience

question 64

Multiple Choice

_____ is the measure of the number of different audience members exposed at least once to a media vehicle.

• A) Frequency
• B) Reach
• C) Viewer number
• D) Exposure

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Definitions:

Persuasive Messages

Communications designed to influence or convince the audience towards a particular viewpoint or action.

Audience's Personalities

The collective characteristics, traits, and preferences that define the individuals who make up a particular audience.

Behavioral Economics

A field of study that examines the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.

Predictable Manner

A way of acting or occurring that is expected based on patterns or previous experience, lacking in surprises or variability.