As a Result of ___,Large Advertisers Can Maintain Advertising Shares

question 52

Multiple Choice

As a result of ___,large advertisers can maintain advertising shares that are smaller than their market shares because they get lower advertising rates and accrue the advantages of advertising several products jointly.

• A) economies of scale
• B) differential advertising advantages
• C) competitive parity
• D) a concave-downward response
• E) multiple advertising channels

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Definitions:

Homo Habilis

An extinct species of early human that lived approximately 2.4 to 1.4 million years ago, known for its use of simple stone tools.

Homo Erectus

An extinct species of hominid that lived throughout most of the Pleistocene geological epoch, known for being one of the first early humans to have a stature similar to that of modern humans and to use fire.

Bipedalism

The ability to walk upright on two legs, characteristic of humans and their ancestors.

Ultraviolet Sun Radiation

A type of electromagnetic radiation emitted by the sun that has shorter wavelengths than visible light, can cause skin damage, and is instrumental in the production of vitamin D in the skin.