Examlex
The _____ is the framework for developing,implementing,and controlling an organization's integrated marketing communications program and activities.
Stimulus Discrimination
The ability to differentiate between similar stimuli and respond appropriately to each one.
Conditioned Stimulus
A conditioned stimulus is a previously neutral stimulus that, after being repeatedly paired with an unconditioned stimulus, begins to evoke a conditioned response.
Specific Stimulus
A particular environmental factor or event that elicits a specific response from an organism.
Spontaneous Recovery
The reappearance of a previously extinguished conditioned response after a pause.
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