Examlex
In a review of the literature on how allocation decisions are made between advertising and sales promotion,it was concluded that _____ factors play an important role in determining how communication dollars are spent.
Marketing Information System
A structured system of collecting, analyzing, and distributing marketing data to make informed business decisions.
Data Support System
A computer-based system designed to assist in the analysis of data sets to support decision-making processes in organizations.
Marketing Database
A collection of consumer information and purchasing patterns used by businesses to tailor marketing efforts and enhance customer relationships.
Research Instrument
A tool or mechanism used to collect, measure, and analyze data for research purposes.
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