In Calculating Both the Brand Development Index (BDI)and the Category

question 38

Multiple Choice

In calculating both the Brand Development Index (BDI) and the Category Development Index (CDI) a media planner obtains the following results: High BDI and Low CDI.What do these results imply?

• A) High market share and good market potential
• B) Low market share and good market potential
• C) High market share and monitor for sales decline
• D) Low market share and poor market potential

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Definitions:

Precious Metals

Rare, naturally occurring metallic elements of high economic value, which are often used as investment commodities, jewelry, and in industrial applications.

Paper Dollar

A term referring to United States currency notes made of paper, as opposed to coins or digital currency.

Collectibles

Items of personal or aesthetic value, often rare or unique, that are sought after and collected by enthusiasts.

Reserve Ratio

The reserve ratio is the portion of depositors' balances that banks must have on hand as cash, determined by central banks to ensure stability and liquidity.