To Calculate Gross Ratings Points (GRPs),you Will Need To

question 13

Multiple Choice

To calculate gross ratings points (GRPs) ,you will need to:

• A) multiply reach times frequency
• B) divide reach times frequency by costs
• C) multiply CPM times average frequency
• D) divide average frequency by costs

---

Definitions:

Independent Variable

A variable that is manipulated or changed in an experiment to observe its effect on the dependent variable.

Virtual Accidents

Simulated accidents within a digital environment, often used in safety training or the study of human responses to emergency situations.

Texting

The act of sending and receiving short text messages, usually through mobile phones or internet-based applications.

Placebo Effect

A phenomenon in which a fake treatment, an inert substance like a sugar pill, can sometimes improve a patient's condition simply because the person has the expectation that it will be helpful.