No One Knows the Exact Number of ______ Necessary for an Ad

question 3

Multiple Choice

No one knows the exact number of ______ necessary for an ad to make an impact,although advertisers have settled on ______ as the minimum.

• A) frequency; one
• B) reach; two
• C) GRPs; ten
• D) exposures; three

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Definitions:

Tips

Discretionary payments given to service providers by customers, typically as a gesture of thanks for good service.

Statute of Frauds

A legal principle that requires certain types of contracts to be written and signed to be enforceable.

Fixed Duration

A term or period of time that is set and unchangeable, often found in contracts or agreements specifying the length of commitment.

Employment Contract

A legally binding agreement between an employer and an employee that outlines the terms and conditions of employment.