A Survey Estimates That Approximately ________ of Consumer Purchase Decisions

question 103

Multiple Choice

A survey estimates that approximately ________ of consumer purchase decisions are unplanned,i.e.made in the store.

• A) 6%
• B) 15%
• C) 24%
• D) 55%

---

Definitions:

Cash Inflows

Money received by a business from its operations, financing, or investing activities.

Net Present Value

The divergence of cash inflows’ current worth from cash outflows’ present value during a defined duration.

Discount Rate

The interest rate used to discount future cash flows of a financial instrument to present value, reflecting the time value of money and investment risk.

Net Present Value

A calculation used to determine the value of an investment by discounting future cash flows to their present value to assess its profitability.