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_____ is a method for allocating budgets designed to determine the investment value of the advertising appropriation.
Low-context Cultures
Cultures in which communication is explicit, messages are direct, and understanding is based more on formal details than non-verbal cues.
High-context Cultures
Societies or groups where communication relies heavily on the context and non-verbal cues rather than on explicit words.
Culturally Aware
Having knowledge of and sensitivity to the variety of cultures, their values, beliefs, and practices.
Ethnocentrism
The conviction that one's own cultural or ethnic group is superior to others, frequently paired with a broad contempt for different cultures.
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