Many Companies Are Taking A(n)___________ Perspective in Developing Their IMC

question 38

Multiple Choice

Many companies are taking a(n) ___________ perspective in developing their IMC programs whereby they consider all of the potential ways of reaching their target audience and presenting the company or brand in a favourable manner.

• A) audience contact
• B) traditional
• C) modern
• D) aggressive

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Definitions:

Positive Externalities

Benefits that occur to third parties as a result of an economic activity, which are not accounted for in the market price.

Perfect Knowledge

A theoretical scenario where all consumers and producers have complete and accurate information about prices and products in the market.

Inelastic Demand

When the quantity demanded of a good or service changes very little with a change in price, showing low sensitivity.

Demand

The desire for a particular good or service backed by the ability and willingness to pay for it.