Which of These Is NOT a Reason Why Marketers Use

question 4

Multiple Choice

Which of these is NOT a reason why marketers use advertising?

• A) To set an appropriate price across various channels
• B) To strike a responsive chord with consumers when differentiation across other elements of the marketing mix is difficult
• C) To create symbolic appeals for a company or brand
• D) To take advantage of the fact that advertising is a very cost-effective method of reaching a large audience

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Definitions:

Norms of Behavior

Accepted standards or expectations of conduct within a group or society.

Values

Core beliefs or standards that guide behavior and decision-making within an organization or individual.

Sherman Act

A landmark federal statute in the field of United States antitrust law passed by Congress in 1890, which prohibits monopolistic business practices.

Price Fixing

A conspiracy among firms to set prices for a product.