McDonald's Restaurants Use a Monopoly Game to Allow Customers to Win

question 43

Multiple Choice

McDonald's restaurants use a Monopoly game to allow customers to win various prizes.Each game piece that you receive as a result of a purchase either awards you a prize or fills in one section on a Monopoly board.Prizes can also be won if you own all the pieces of the railroads or all of one colour of property.This is an example of a:

• A) consumer sales promotion
• B) direct-response advertising campaign
• C) primary demand advertising campaign
• D) service-oriented sales promotion

---

Definitions:

Depreciation

The method of distributing the expense of a physical asset through its lifespan, accounting for depreciation, outdatedness, or aging.

Allocation Process

The method of distributing costs among different departments, products, or services for accounting purposes.

Expense Recognition Principle

An accounting principle that expenses are recognized and recorded when they are incurred, regardless of when cash payments are made.

Expenses

Costs incurred in the operation of a business to earn revenue, including operating and non-operating expenses.