As a Result of ___,Large Advertisers Can Maintain Advertising Shares

question 52

Multiple Choice

As a result of ___,large advertisers can maintain advertising shares that are smaller than their market shares because they get lower advertising rates and accrue the advantages of advertising several products jointly.

• A) economies of scale
• B) differential advertising advantages
• C) competitive parity
• D) a concave-downward response
• E) multiple advertising channels

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Definitions:

Employee Content

Materials or messages created by employees for an organization, which may include social media posts, blogs, videos, and other forms of content contributing to the company's communication efforts.

Humanize

means to make something more relatable or understandable by attributing human characteristics, emotions, or experiences, often used in storytelling, branding, or campaigns to create connections with the audience.

Credibility

The quality of being believable or trustworthy, critical for individuals, organizations, and information sources in gaining and maintaining public confidence.

Trustworthiness

Refers to the ability of an individual or organization to be reliable, honest, and credible in their actions.