Which of the Following Statements About Direct Marketing Is True

question 41

Multiple Choice

Which of the following statements about direct marketing is true?

• A) Direct marketing and direct mail are synonymous.
• B) Direct marketing includes a variety of techniques and activities such as direct mail, telemarketing, and direct response advertising.
• C) Direct marketing has lost popularity over the past two decades, owing primarily to changing lifestyles and technologies.
• D) Business-to-business marketers criticize direct marketing as an ineffective way to identify potential sales leads, communicate with customers, and provide them with information about their products or services.

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Definitions:

Yield To Maturity

Yield to maturity is the total return expected on a bond if the bond is held until it matures, including all interest payments and the repayment of par value.

Annual Coupon

A fixed interest rate paid by a bond issuer to the bondholder, typically paid annually.

Face Value

The nominal or dollar value printed on a securities certificate or instrument, such as a bond or stock, representing the value at issuance.

Zero-Coupon Bonds

Bonds that do not pay interest during their life but are sold at a deep discount, providing profit at maturity when redeemed for their face value.