Radio Offers High Levels of Audience Selectivity Because Of

question 55

Multiple Choice

Radio offers high levels of audience selectivity because of:

• A) the wide variety of program formats offered by different stations.
• B) the broadcast overlap of local radio stations.
• C) the transmission capability of the various stations.
• D) image transfer capabilities.

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Definitions:

Cohesiveness

The degree to which members of a group or team are attracted to each other and motivated to stay in the group, contributing to its unity and success.

Membership Intensity

The level of participation and engagement an individual has within a group, organization, or community.

Affiliation Bonding

the formation of a social connection or relationship between individuals based on shared interests or goals.

Antibrand Community

A group of consumers unified by their shared disdain or opposition to a particular brand or product.