The Increased Usage of Relationship Marketing Is Due to the Fact

question 66

Multiple Choice

The increased usage of relationship marketing is due to the fact that:

• A) customers have become less demanding
• B) customers want products and services that are mass-produced rather than tailored to their specific needs and wants
• C) retaining customers is generally more cost effective than acquiring new ones
• D) it is very costly to maintain customer databases

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Definitions:

Policy

A course of action or set of rules adopted and implemented by an organization, government, or entity to achieve certain goals or solve problems.

Legal Areas

Specific domains or branches within the field of law, such as criminal, civil, corporate, or environmental law.

Individual Liberties

Denotes the personal freedoms and rights that are guaranteed to individuals by law, typically protected against government infringement.

Ideological Conflict

A struggle between people with different sets of ideas, beliefs, or values, often generating political or social discord.