McDonald's Restaurants Use a Monopoly Game to Allow Customers to Win

question 43

Multiple Choice

McDonald's restaurants use a Monopoly game to allow customers to win various prizes.Each game piece that you receive as a result of a purchase either awards you a prize or fills in one section on a Monopoly board.Prizes can also be won if you own all the pieces of the railroads or all of one colour of property.This is an example of a:

• A) consumer sales promotion
• B) direct-response advertising campaign
• C) primary demand advertising campaign
• D) service-oriented sales promotion

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Definitions:

Dizygotic Development

The biological process resulting in the birth of two or more offspring from the same pregnancy with each developing from a separate egg fertilized by its own sperm, also known as fraternal twinning.

Nature And Nurture

The debate concerning the relative importance of an individual's innate qualities (nature) versus personal experiences (nurture) in determining or causing differences in physical and behavioral traits.

Environmentally Adaptive

The ability of an organism or a system to adjust or change in response to environmental factors.

Reproductive Success

The success a living organism has in passing its genes to the next generation's gene pool.