Which of the Following Is NOT a Good Example of a Communications

question 36

Multiple Choice

Which of the following is NOT a good example of a communications objective?

• A) To create awareness of the attributes of a brand or product
• B) To create a favourable attitude about a product
• C) To develop consumers' intentions to purchase a product
• D) To increase sales volume

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Definitions:

Middle-Aged Adults

Individuals typically aged between 45 and 65, often experiencing significant life transitions and reflections.

Flynn Effect

The observed rise in standardized intelligence test scores over the 20th century, suggesting improvements in abstract thinking and problem-solving skills.

Factors

Elements or components that contribute to a result or situation, influencing outcomes in various contexts.

Fluid Intelligence

An aptitude for intelligently tackling and finding solutions to issues in new situations, free from the constraints of learned facts.