Because of the Perceived Objectivity of the Source,which Element of the Promotional

question 35

Multiple Choice

Because of the perceived objectivity of the source,which element of the promotional mix is usually regarded as most credible?

• A) Advertising
• B) Publicity
• C) Sales promotion
• D) Direct marketing

---

Definitions:

Objective Standards

Criteria independent of the parties' personal intentions or beliefs, used to assess behavior or performance.

Rational Ethics

A branch of ethics focused on determining right and wrong actions based on reasoning and logical analysis rather than on emotions or social customs.

Philosophical Theory

A set of ideas or principles that form the basis of a philosophical system, addressing fundamental questions about life, the universe, and everything.

Human Reason

The faculty of the mind which forms the basis for logical thought, understanding, and decision-making.