Primary Demand Advertising Is Designed To

question 44

Multiple Choice

Primary demand advertising is designed to:

• A) draw particular attention to a particular branded item
• B) stimulate demand for a general product class or industry
• C) help launch a specific line extension
• D) create a market share gain for the industry leader

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Definitions:

Smart Phones

Advanced mobile phones that offer extensive computing capabilities, including internet access, applications, and touchscreen interfaces.

Chromebooks

Laptops, desktops, and tablets running on Google's Chrome OS, designed for mainly internet-based tasks such as browsing and cloud computing.

Database Management

The practice of storing, organizing, and maintaining data in a database system, ensuring data accuracy and accessibility.

Enterprise Resource Planning

A type of software that businesses use to manage and integrate important parts of their operations, including planning, purchasing, inventory, sales, marketing, finance, and human resources.