_____ Includes Those Marketing Activities That Provide Extra Value or Incentives

question 57

Multiple Choice

_____ includes those marketing activities that provide extra value or incentives to the sales force,distributors,or the ultimate consumer.

• A) Direct marketing
• B) Public relations
• C) Sales promotion
• D) Brand equity

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Definitions:

Management by Objectives

A strategic management model that aims to improve the performance of an organization by clearly defining objectives that are agreed to by both management and employees.

Management by Exception

A management strategy where only significant deviations from set standards and performance are addressed, streamlining decision-making.

Management by Reinforcement

A leadership approach that emphasizes the use of positive reinforcements to shape behavior and achieve desired outcomes.

Negotiations

The process of discussing terms and conditions between parties with the aim of reaching an agreement or compromise.