Because of the Perceived Objectivity of the Source,which Element of the Promotional

question 35

Multiple Choice

Because of the perceived objectivity of the source,which element of the promotional mix is usually regarded as most credible?

• A) Advertising
• B) Publicity
• C) Sales promotion
• D) Direct marketing

---

Definitions:

FASB Conceptual Framework

A theoretically based guide developed by the Financial Accounting Standards Board for creating financial accounting and reporting standards.

FASB Members

The individuals serving on the Financial Accounting Standards Board, responsible for establishing and improving standards of financial accounting and reporting in the U.S.

Securities And Exchange Commission

A government commission created by Congress to regulate the securities markets and protect investors in the United States, often abbreviated as SEC.

Accounting Principles

Fundamental concepts that guide the field of accounting, including principles like revenue recognition, matching, and the principle of conservatism.